Building Agency Infrastructure · case study
Aberdeen Story Company
- role
- Content Marketing Director
- client
- Brookline Real Estate
- industry
- B2C
- year
- 2025–2026
- 4 → 6 Content Team
- 3 Client Brands
- Pre-Launch Joined in Stealth
Overview
Joined Aberdeen Story Company in stealth as an early team member. Aberdeen is the creative marketing agency and subsidiary of Brookline Real Estate, a Chicago firm serving property tenants, real estate clients and service-based B2C brands. The job: oversee client comms, lead campaign pitches that package video, design and brand strategy, and build the operating foundation and the roadmap behind its mid-2026 public launch.
The Build
The content team grew from 4 to 6, adding a designer and an editor, and ad hoc posting gave way to a system: a content calendar, a set shoot cadence (UGC shoots plus larger productions), a caption system, a campaign pitch system that packaged video, design and brand strategy, and a Frame.io review workflow for internal and client revisions.
The Clients
Oversaw client content teams for Pike MVMT, Adjusted Health + Performance and Lure Lofts across health, wellness and beauty: concepting and running concurrent campaigns, keeping each brand’s voice consistent, and working with client stakeholders through every engagement.